POWER OF THE BLUE WALL

COMMITMENT

SUPPLY CHAIN ADVANTAGE

PRODUCT QUALITY

AUTOMOTIVE APPLICATION

SERVICE & SUPPLY CHAIN

GREAT INDUSTRIAL BRAND

CUSTOMER PROMISES

President/CEO Darrin Purcell

In April 2008, Century Drill & Tool was purchased by a small group of local Green Bay, Wisconsin investors assembled by the current President/CEO Darrin Purcell. This group of investors brought a wide variety of management, sales, marketing and finance experience to Century amassed through various careers spent in consumer packaged goods. These previous experiences included health and beauty, paper, personal hygiene, household cleaners, food and food preparation products.

In June 2009, Century expanded its line of Hand Tools. After years of primarily focusing on Power Tool Accessories, we decided to bring our high level of service and quality to an expanded line of products. With over 130 primary hand tool products including hammers, screwdrivers, pliers, wrenches, clamps, files and hacksaws, we are positioned today to create an entire product offering that will deliver quality solutions to the consumer while providing expanded supply chain efficiency to our trade customers. 

In May 2009, at the National Hardware Show, we premiered our new branding and packaging designs. One year later, at the 2010 National Hardware Show, these designs earned Silver Award recognition in the NRHA's first ever Packaging and Merchandising Awards Program. The new branding celebrates our heritage and our strong commitment to quality. The redesigned packaging offers visual cues that help our customers make quick, yet correct buying decisions.

These cues include color coding to differentiate our quality levels, life span ratings to rationalize progressive pricing, illustrated cutting materials to highlight intended use, added feature call-outs to drive further differentiation and tri-lingual product descriptions and warnings. One thing that has not changed is the primary use of blue on our packaging. However, "The Power of the Blue Wall" today inspires a stronger emotion that is aspirational, motivational and underscores the high-quality inherent in the products.